You can learn an awful lot about the do’s and the dont’s of marketing fruits and vegetables in a super market by paying a bit more attention to the items the clerks in that department happen to promote on any particular day.
On a recent trip to a nearby market this past Thursday morning I spotted in the produce department an unusual type of fruit that was enclosed in a special protective wrapping. A nearby sign told interested customers that this was a pineapple and the price was listed in large numbers.
Intrigued, I approached a nearby clerk in that department and asked him what kind of “pineapple” it happened to be. He looked at the item and after a few moments of deep thought informed me it was a “shaved coconut”. Apparently the old signage had not been removed to accommodate the newly arrived item.
The insert on the left shows the “shaved coconut” display. The insert on the top right the pineapple display. The main photo display contained the rough-and-tumble non shaved coconuts.
The clerk told me that many shoppers preferred the pampered coconut over the rough and ready kind. It was a matter of taste. The packaged and primed version cost a few dollars more. The cello wrap and the protective lining on the coconut protected it from external bumps, bruises and breakage.
For me this was a learning experience. For the produce employees just another day in paradise.